AT BALTIC APPAREL WE WANT TO

GAMERS - STREAMERS - PLAYERS

Whether you game, stream, or create content—many of us use gaming as a way to escape, reset, or simply breathe. It's not just pixels on a screen; for a lot of men, it's a lifeline. A space where you don’t have to explain yourself. At Baltic Apparel, we get it.

For years, gaming’s been labelled as “unhealthy”—but we’re here to flip that narrative. Being part of a game, a squad, a server, or a community can actually be one of the strongest support systems out there. That’s why we’ve teamed up with gamers, content creators, and RP communities to say:

“We see you.” “We’re with you.” “Let’s talk about how you’re really doing.”

Talking about mental health—especially as men—still isn’t easy. But we're pushing to change that, one conversation, one connection, and one drop at a time.

We’re actively building connections with local communities and mental health groups across Northern Ireland, sending out support and clothing to those who need it most. And we want to spread that message as far as we can—across servers, socials, streams, and beyond.

This is more than a brand. It’s a movement.

ABOUT BALTIC APPAREL

our brand mission

In 2024, Mental Health is something everyone we know struggles with. People deal with it better than others, we aren't all experts. Even the experts struggle. I know, that the biggest medicine for me, is when my friends, ask how I am, even when I don't want to talk.
Co-Founder
Jamie

Gaming brings people together.

Said by:
LIsa Suread
AT BALTIC APPAREL

WE WANT BALTIC TO REMIND EVERYONE TO ASK THEIR FRIENDS

ARE YOU REALLY OK?

WHy?

We can disguise life, very well

We are creatures of habit, we know how to disguise our problems very well. We are able to put on a 'brave face' without even our closest colleagues or friends noticing anything's wrong. If we can do it, so can they.

Rates of suicide are increasing

In Northern Ireland, where Baltic Apparel was born, the suicide rate in Men is nearly 4x as much for women. (2022,Samaritans) We know not everyone's story is laid out, but we ask ourselves, can Baltic do something to change that?

WE CAN ALL CHANGE THE WORLD TOGETHER

Without spending a single pound, today you can ask someone close to you, how they are really feeling! Every time you see the Baltic Apparel logo, or become absolutely Baltic' (freezing). Let it remind you, to ask someone close, how life is treating them, and if they want to talk.

GROW TOGETHER

You may purchase Baltic Apparel from our website, a pop-up shop or as part of Baltic Community, but together we join in a mission to raise awareness and highlight mental health. As our brand gets bigger, our community does too, and together we can use Baltic Apparel's name to make a difference.

REMEMBER - IF YOU

NEED HELP ?

Contact Samartians
GROW TOGETHER
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