More than a game.
In Northern Ireland, the male suicide rate is nearly four times higher than for women. Behind a lot of those numbers are men who felt like they had nowhere to turn.
Gaming changes that. It gives people a space to connect without pressure — to escape when life gets heavy, and to find community when everything else feels isolating. Whether it's a late-night RP session, a Twitch stream, or just a lobby full of mates — these moments matter more than most people realise.
That's why Baltic exists in this space. Not to sell gaming merch. To use it as a way to start conversations that could change someone's life.
COMMUNITY SPOTLIGHT:
CONTENT CREATOR SPOTLIGHT:
Scully
"The biggest killer for men between the ages of 18–45 is themselves. We should always aim to reduce that — men can speak."
Scully is an Irish content creator known for his authenticity and community. When he's having a rough day, his viewers are the first to check in. That's the power of gaming done right.
→ Read Scully's full story (link to blog post)
BurkeyMediaClips
"I've faced many mental health challenges — at one point I was in hospital after trying to end my life. Gaming helped me. Now I stream and try my best to help others who might be going through the same."
Burkey lives with dyslexia and has spoken openly about his mental health struggles. His stream is a safe place — and he wants to keep it that way.
→ Read Burkey's full story (link to blog post)
ITZCOZNEY
"Gaming is fun, and it's an escape — but that's just it. You escape from your problems, but that doesn't make them go away. If you're struggling, speak to someone."
Cozney stepped back from full-time streaming to protect his own mental health. His honesty about the realities of content creation is something more people need to hear.
→ Read Cozney's full story (link to blog post)
Onlybenjni
"I get motivated by what my streams stand for — men's mental health. Nobody knows what people are dealing with behind the screen."
Ben is a Northern Irish streamer who started on PS4 playing Fortnite and Roblox. His content is laid back, warm, and real — exactly the kind of space people need.
Baltic x 9Kings Roleplay - T-Shirt - White
- Regular price
- £25.00
- Sale price
- £25.00
- Regular price
Baltic x British Roleplay - T-Shirt - White
- Regular price
- £25.00
- Sale price
- £25.00
- Regular price
Baltic x Vortex Roleplay - T-Shirt - White
- Regular price
- £25.00
- Sale price
- £25.00
- Regular price
WE WANT BALTIC TO REMIND EVERYONE TO ASK THEIR FRIENDS
ARE YOU REALLY OK?
WHy?
We can disguise life, very well
We are creatures of habit, we know how to disguise our problems very well. We are able to put on a 'brave face' without even our closest colleagues or friends noticing anything's wrong. If we can do it, so can they.
Rates of suicide are increasing
In Northern Ireland, where Baltic Apparel was born, the suicide rate in Men is nearly 4x as much for women. (2022,Samaritans) We know not everyone's story is laid out, but we ask ourselves, can Baltic do something to change that?
WE CAN ALL CHANGE THE WORLD TOGETHER
Without spending a single pound, today you can ask someone close to you, how they are really feeling! Every time you see the Baltic Apparel logo, or become absolutely Baltic' (freezing). Let it remind you, to ask someone close, how life is treating them, and if they want to talk.
GROW TOGETHER
You may purchase Baltic Apparel from our website, a pop-up shop or as part of Baltic Community, but together we join in a mission to raise awareness and highlight mental health. As our brand gets bigger, our community does too, and together we can use Baltic Apparel's name to make a difference.
This page isn't just for reading. It's for sharing.
If you're a content creator, a gaming community leader, or just someone who thinks mental health matters — we want to work with you.
We partner with communities and creators across the UK and Ireland to co-create merch, share stories, and make sure nobody in gaming feels like they're on their own.
Send us a DM, drop us an email, or tag us in your content. Let's build something together.
